Prof Web Marketing

I have had the chance recently to review Motive Interactive’s new interface called Advent 2.0.  The first thing I noticed about the new interface was how much faster it loaded.  This is a huge improvement in my opinion as I constantly get frustrated at how slow the current version is.

Another feature that I had asked for was the ability to search for offers by keywords.  They have added this much needed feature as part of Advent 2.  With the current version, you have to pick a category and wade through all of the offers to find what you are looking for.  The search feature alone is going to make Motive much more user friendly.

The new interface also offers improved metrics on the reports page.  There is plenty of information to keep tabs on the offers that you are promoting and make a decision on what offers to keep promoting.  For CPA, CPS and CPS%, you see all of the metrics listed below.

CPL offers add accept and rejection percentages as well as ECPL.  As I stated above, these metrics are much needed to accurately track what is making you money and what you need to improve or get rid of.

Advent v2 Video and Benefits of the Motive Network

(content below is copied from Motive)

AdventV2 is an advanced performance ad network that implements two functions
critical to internet advertising: a publisher centric advertising network
and a direct lead generation network. Competing companies are one of the
other; few if any have truly combined the two. Additionally, Advent provides
ad serving and impression tracking capabilities that most networks do not
offer. .the data model, code model, and system processes are designed by
industry experts with years of experience building high volume performance
advertising and lead generation networks. All the critical intricacies of
online advertising and lead generation that can only be learned through
years of experience are built into Advent. Most other platforms cannot say
that and many will contain pitfalls and shortcomings that can negatively
impact revenue, and business relationships.

Advent is built on a model that is highly scalable and adaptable to future
enhancements as the industry changes. This is critical to being a step
ahead of the competition. The ad and lead generation industries are
constantly in flux and Motive has designed the network with that in mind.

For Motive, Advent contains features many other platforms simply do not
have, like multiple payout support including commission based sales,
individual publisher and advertiser allocations and lead routing to multiple
advertisers and buyers. On the lead generation side, Advent implements real
time and batched lead processing as well as very flexible and powerful data
handling and validation capabilities. We offer way more than most cost per
acquisition CPA network, and we do it in a user interface (UI) that is
extremely easy to use.
Superior User Interface
Advent provides a clean, streamlined user interface that empowers publishers
to get to the offers, creative, statistics and campaign information they
need quickly. Advent gives publisher the tools to measure important campaign
performance metrics across all time periods, campaigns and payouts in
multiple perspectives including ‘effective’ perspectives like eCPM and eCPL.
Advent provides simple, but powerful filtering capabilities for offers,
campaigns and performance statistics. We have streamlined the process for
publishers.

For Motive’s support staff, Advent represents a leap forward in business
process efficiency, providing the ability to manage advertisers, publishers,
offers, campaigns, tracking, and revenue accounting in ways much superior to
other platforms. This allows Motive to focus its operations on building a
larger and better publisher/advertiser base and maximizing revenue instead
of mundane manual tracking and accounting which can eat away at operation
costs.

List of Advent Features

. Complete database, process, and code rewrite on a cleaner design for
performance, accuracy, maintainability and future enhancement.
. Complete admin interface redesign. Better access to all data
entities, campaigns, publishers, advertisers, offers, stats, reporting. IO
generation. Task tracking. Task and event calendar. System generated
campaign events. Improved reporting with ad-hoc data queering and exporting
ability.
. Suppression list management.
. Creative hosting (Ad serving)
. Impression tracking
. CPS commission payouts
. Text Ads
. Search Ads
. Search Term tracking
. Real time lead data processing
. Live server responses
. Much improved lead data handling and validation
. Lead routing
. Javascript and IFRAME conversion tracking
. Enhanced publisher interface. Offer spotlight, system notices,
better statistics, more metrics, offer filtering and search capability,
better offer and creative layout, better reporting with querying and export
capability.
. Better metrics in both admin and publisher - eCPM, eCPC, eCPL, etc.

We now have a referral program and rewards program

The referral program:

Motive Interactive’s referral earnings program is 5.5% lifetimes referral
earnings.

The referred publisher must continue to generate commissions without a lapse
of twelve (12) calendar months in order for the referrer to continue
receiving the 5.5% commission from that publisher each month.
The referral system is currently being tracked manually with reports each
month via a unique referral link and a number of banners are available as
well by request - signup to our referral program is usually approved within
hours.

We are developing our referral earnings tracking in Advent 2.0 with a
release just weeks away at which time full daily, weekly , Monthly reports
will be available as well as a unique tracking link, and banners available
from the referrals tab in off our dashboard. Once our new referral reporting
is live all accounts under the old tracking will be moved over to the new
referral earnings reporting system.

The rewards program:

Rewards System

In order to reward and encourage affiliates we offer a reward system as
well. Same as referral program we will need an icon and link in the side
navigation area that takes pub to a page where they see the stats.
Rewards are paid each month based upon a publisher’s commissions for the
previous month.

The reward payout starts at 1% then increases to 2% the higher the tier. The
current payout tiers for the rewards program are as follows:

. Commissions - Rewards
. $1,000 - $10
. $2,500 - $25
. $5,000 - $50
. $10,000 - $100
. $15,000 - $150
. $20,000 - $200
. $25,000 - $250
. $30,000 - $300
. $50,000 - $500
.$100,000 - $1,250
. $150,000 - $2,000
. $200,000 - $3,000
. $500,000 - $10,000
. $1,000,000 - $20,000
. $1,250,000 - $25,000

I’ll be shooting for that $25,000 reward in the coming year.